Metaweb

What is SEO and why do you need it?

Ever wondered why some of your competitors' websites appear higher up the list in Google search results? They may even have an inferior product or service compared to yours, but Google doesn't care about all that. Google is a machine after all! The main thing Google cares about is whether or not it can read and understand your web pages. If it can read them well, you'll get a gold star - and plenty of organic hits. If it can't easily read your pages, you're website is toast! So how do we find the secret formula? Well, it's not a secret, but 

Google etc do have a strict set of criteria that determines your search ranking. Whoever best meets that criteria gets promoted to the top of the class. Whoever doesn't of course gets to wear the dunce hat! Learning how to do this well is called Search Engine Optimisation or SEO for short.

Can we promise you #1 ranking on Google?

Absolutely not. And if anyone claims to you that they they can, we strongly recommend you hang up the phone fast! Did you know that even Google can't guarantee itself the number 1 spot for its primary search term of 'search engine' (check it here)? So if Google can't guarantee themselves a spot at the top, how do you suppose anyone else can? The truth is, there are way too many variables to guarantee 1st place ranking. What we can guarantee however, is to dramatically increase your ranking from where it is now*.
* Pending a full site SEO review (free of course - contact us now for your free SEO audit)

So how do I get out of the website wilderness?

Online, it really doesn't matter how good your product is or how pretty your branding or campaign pages are, if you don't get SEO right, you will simply be relegated to the website wilderness. There are a number of key steps you need to follow in order to be on Google's radar. 
Don't leave SEO up to chance or put it in the 'too-hard' basket, contact metaweb today for clear professional SEO guidance.