I am often asked; how much should we spend on Social Media? If you are in the business of say, publishing magazines for teenagers, selling skateboards, lip gloss or soft drinks, then yes, you'd better have a really, really good Social Media strategy. Conversely, if you're a fencing, farming or manufacturing business whose customers do not live and breathe (or even know about) Social Media, do you really need to employ teams of people to monitor and create content around Social? I think not.
Category Archives: Strategy
Blog discussions around strategy, innovation online.
Incredibly, IT News reported today that more than 50% of all Australian businesses still have no web presence. How can this be? While it may not be entirely necessary for every industry, and may have been cost prohibitive in the past, there's really no excuse not to have a website today. How many people do you know…Read more...