Blog discussions around strategy, innovation online.

How much should you spend on Social Media?

I am often asked; how much should we spend on Social Media? If you are in the business of say, publishing magazines for teenagers, selling skateboards, lip gloss or soft drinks, then yes, you’d better have a really, really good Social Media strategy. Conversely, if you’re a fencing, farming or manufacturing business whose customers do not live and breathe (or even know about) Social Media, do you really need to employ teams of people to monitor and create content around Social? I think not.