Does your company have all the latest and greatest online tools and services from all the major vendors – but nobody really knows how to use them? Sure, they’ve had the basic training from the vendor, but where’s the ROI, how is this investment paying for itself? 

If all this sounds familiar, your company might be suffering from what I like to call the “Ferrari in the garage” syndrome.

I’ve worked with many large organisations that spend upwards of $1M installing the latest online tools but then assign the task and ownership of this vitally important and very expensive investment to a junior or unskilled staff member. How on earth are they supposed to get a good ROI with a strategy like that?

Isn’t it time you took your Ferrari out of the garage?

With a few easy steps and guidance from a professional web analytics consultant, you can get your company’s Ferrari out of the garage and onto the information super highway. You’ll need your “L” plates for a while, but soon you’ll be navigating the S bends of user data and analytics like a pro.

See the Top 10 reasons why the marketing department of every major website should be providing weekly reports on Website Analytics.