Do you know who’s looking at your website?
You can, with website analytics
Website Analytics is simply the tracking of user actions on your website. Conversely, if no one ever visited your site – you would have no analytics (or user data) to report.
With analytics we can learn all of the following (and lots more) about your website users. How would knowing this information improve your website – and how much could that add to your ROI?
Top 10 things you can find out with Website Analytics;
- How users found your site
- Which web pages they viewed
- How long they stayed
- Where you’re losing them
- Where they went to after your site
- Which web browser/ screen size they use
- What region they come from
- What search terms they used to find you
- What they searched for on your site
- How many of your website goals are being achieved (you do have website goals right?)
All of these things are designed to empower a good Digital Marketer with crucial knowledge about their website. If your Online/Digital Marketing department doesn’t know how to do this – or they don’t supply these reports to executive management – it might be time to ask some serious questions.
Ask yourself this vital question
What would just a 1% up take in online applications or sales through your website mean in terms of dollars? How much would such a result validate the efforts of your team and how much value would that add to your business?
What if you could achieve this for your CEO and he/she could report this to their shareholders? How would that enhance your company’s value in the market?
Many tools, one question
There are many Analytics tools on the market all with their own nuances and points of difference. But at the end of the day the main criteria is; can you derive measurable value from it?
Many larger companies make the mistake of rushing out as soon as they have a new budget and load up with all the best tools but forget to either train existing staff or to hire the right specialists with the skills to run these systems. This ultimately leaves them with a very expensive and underperforming capital expense or ongoing maintenance bill plus retainer costs.
I often tell clients; this is like someone who buys a Ferrari but leaves it idling in the garage – or worse – not turned on at all! I call it the Ferrari in the garage syndrome.
Does your ’Ferrari’ need a tune up?
With a few easy steps and guidance from a professional Website Analytics provider, you can get your company’s Ferrari out of the garage and onto the information super highway. You’ll need your “L” plates for a while, but soon you’ll be navigating the S bends of user data and analytics like a pro.
If you’d like to know how to get your website out of 1st gear, call Metaweb today for a Website Analytics tune up.
